Leaf website — redesign featuring new branding integration
This project combined creative and art direction, UX exploration, and complete UI design, supported by the development of a scalable design system. The goal was to elevate Leaf’s digital presence by seamlessly integrating the refreshed branding while highlighting the Signal product and broader service offering.
Year
2024 / 2025
Client
Leaf
Website
www.leafgrow.io
Description
One of the main challenges, alongside the logo refresh, was selecting a free Google font that would feel fresh and distinctive rather than outdated or overused. Since the client required a Google font for cross-media use, including Google Slides, the typography choice was critical to maintaining both flexibility and a modern identity.
Services
Creative Direction
Art Direction
UX/UI Design
Design System